Every walk of life is enticed and captured by these larger then life marketing vehicles. A wide range of age, ethnicity, gender, and personality is represented in a non-bias form.
Unlike other marketing forms, consumers do not ignore and filter out the message, event attendees specifically attend to watch and be amazed by this form of marketing. Event attendees are in a positive, open frame of mind, and are very impressionable.
Along with the priceless media coverage, add the millions of people who share photos, stories, and experiences of the balloons with family and friends, and it greatly expands coverage and generates powerful word of mouth. Balloons are photographed and displayed extensively in all media, offices, and homes year round
. Participating in these events will provide increase in local travel and tourism for businesses and provide community members along with their entire family with a memorable and exciting event to attend while improve the quality of life for everyone.
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