One of the most popular and effective ways to use this program. Local balloon events allows for multiple scheduled operations and a high volume of customers. This can be very effective when sponsoring the event because it allows for total coverage domination and surrounds the event patrons with numerous facets of marketing and multiple exposures which allows for maximum results for the best price. When Pepsi is not the major sponsor it still allows for priceless marketing and supports other local goals and increases exposure. This program can also be used when the competition has the pour rights at the event and you want to steal the show by bringing the famous special shape Pepsi hot air balloons.